Plant in well-drained soil with added well-rotted compost to improve fertility and structure. Incorporating mycorrhizal fungi at planting helps establish strong root growth.

Choose a sunny or partially shaded spot in a sheltered position, as hebes prefer warm, protected locations. Water regularly until established, then they become more drought-tolerant and require minimal care except in very dry summers where additional irrigation will support leaf and flower development.

Pruning is usually unnecessary, but you can remove misplaced or frost-damaged branches in late spring to maintain shape and encourage fresh growth. Avoid hard pruning into old wood, as hebes may not regrow from bare stems. Apply a balanced fertiliser in spring to promote flowering and overall health.

In colder regions, mulch around the base in autumn to offer some winter protection. Protect the foliage with horticutural fleece if severe or prolonged frost is forecast.