Protect Nicotiana from frost by planting out only after the risk has passed, or by using cloches or horticultural fleece in cooler weather. Choose a sunny or lightly shaded spot with fertile, well-drained soil. Keep the soil or compost moist by watering regularly during dry spells, ensuring the roots don’t dry out.

Feed with a balanced liquid fertiliser every fourteen days throughout the growing season to encourage continuous flowering. Deadhead spent blooms to prolong the display.