When planting, dig a generous hole and incorporate plenty of well-rotted garden compost or manure to improve soil structure and moisture retention. Firm the plant in well and water thoroughly, especially during its first growing season to help establish a strong root system. Stake securely if planting in an exposed position.

Choose a site in full sun or partial shade with fertile, well-drained soil. Once established, cherry laurels are drought tolerant, but young plants benefit from regular watering in dry spells. Apply a balanced fertiliser in spring to encourage healthy growth, and mulch annually with organic matter to conserve moisture and suppress weeds.

Prune in spring or summer to shape and control size, trimming lightly with secateurs or shears. Mature plants can tolerate hard pruning in spring, cutting back to older wood to rejuvenate growth. Remove any damaged or congested branches as needed, and thin out growth to improve airflow and reduce the risk of disease.