Plant snowberry in any well-drained soil, including clay or chalky soils, and position in full sun or partial shade for best results. Water regularly after planting to help it establish, then it will tolerate periods of drought once settled. Adding organic matter to the planting hole and area will give roots the best start, especially on poorer or heavier soils.

Aftercare is minimal, once established, as this shrub is very resilient. Mulching in spring helps conserve moisture and suppress weeds, while a light feed will support healthy growth. It thrives in urban and coastal locations where other plants may struggle, coping well with pollution and salt-laden winds.

Prune in late winter or early spring to maintain a neat shape and encourage fresh growth. Cut back any weak, crossing, or damaged stems to the base, and lightly trim the overall framework if needed. Mature plants can be cut harder to rejuvenate them, but this is rarely necessary.