Plant Verbena hastata in full sun and moist, well-drained soil—it's particularly well suited to borders, wildlife gardens, or damp areas that don’t dry out completely. Space plants to allow for good air circulation, and improve heavy soils with compost if needed.

Unlike trailing or bedding verbenas, it doesn’t need regular deadheading, but cutting back spent flower stems after flowering can encourage a second flush and keep the plant tidy. Once established, it’s low maintenance, returns reliably each year, and is a great source of nectar for bees and butterflies.