Plant in a sunny, sheltered position with free-draining soil, as this shrubby Echium dislikes cold, wet conditions, particularly in winter. This semi-evergreen shrub benefits from a warm wall or coastal setting and needs space to develop its branching framework. Water regularly during its first growing season to help it establish, then reduce watering once settled, as it copes better with short dry spells than excess moisture.

In frost-prone areas, protect young plants with fleece during cold snaps and avoid heavy, water-retentive mulches around the base. In colder parts of the UK it may need winter protection every year, especially if temperatures drop regularly below zero.

After flowering, remove faded flower spikes to keep the plant tidy and maintain its shape. Lightly trim in spring if needed to encourage bushier growth, but avoid cutting hard into old wood, as regrowth can be slow.