Anthemis thrives in full sun and well-drained soil, preferring sandy or loamy conditions. Protect young plants from slugs and snails, especially in spring.

Regular deadheading will prolong flowering, encouraging a continuous display of soft yellow daisy-like blooms throughout summer. Cut back spent stems after flowering to maintain a compact habit and promote fresh growth.

Divide congested clumps every few years in early spring to rejuvenate the plant and maintain vigour.